Permanent makeup, also known as cosmetic tattooing or micropigmentation, is a technique that enhances facial features by gently implanting pigment into the skin. Originally developed to support individuals with medical or physical needs, PMU is now widely used for beauty enhancement.

Today, it is most commonly applied to eyebrows, microblading, eyeliner, and lips to create natural, low-maintenance results.

Unlike traditional body tattoos, PMU uses cosmetic-grade pigments with finer particles, allowing for softer, more natural-looking outcomes. A follow-up appointment is typically recommended to refine color and shape once healing is complete.

Results can last several years, with gradual fading influenced by skin type, sun exposure, and skincare routine.